Episode Details

Today, we're going to give you a primer on text marketing. And usually I tell you about something I've made a lot of money on. Well, not this time. In fact, I quit doing it rather quickly years ago. Now, that does not mean that this is a bad way to market in the right circumstance, and I'll probably in this episode reveal some of the things I think I did wrong back then. But text messages, listen to this, have an open rate of up to 98%.

Screw The Commute Podcast Show Notes Episode 717

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00:23 Tom's introduction to Text Marketing

02:03 People will opt-in to local businesses

05:09 Most people interact with phone or email

07:18 Bulk messaging vs SMS marketing

08:57 Transactional vs Promotional

12:00 Terms you should know

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