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Marketing the Paralympics with Alexis Schaefer

Episode 275 Published 3 years, 3 months ago
Description

We love learning about the people behind the scenes who help expand the visibility of the Paralympics. On this episode we're talking with Alexis Schaefer, the former Commercial and Marketing Director of the International Paralympic Committee (IPC). Alexis talks with us about marketing the Paralympics, attracting major sponsors, and broadcasting the Games. More importantly, we've got feed beefs explained!

You can follow Alexis on LinkedIn and Twitter.

In our history moment, Jill looks at the Paralympic Games of Seoul, which are considered to be the first Games of the Paralympic modern era.

We have tons of news from our TKFLASTANIS, including updates from:

We also have an update on the Kamila Valieva doping situation -- we're getting closer to a final resolution!

For a transcript of this episode, please visit: https://wp.me/pbRtIx-28L

Thank you so much for listening, and until next time, keep the flame alive!

Photo courtesy of Alexis Schaefer

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Keep the Flame Alive: The Podcast for Fans of the Olympics and Paralympics with hosts Jill Jaracz & Alison Brown

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