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191: A different path to product creation and scaling a cybersecurity company with Mirza Asrar Baig
Description
Mirza Asrar Baig, Founder and CEO of CTM360, shared his story of starting a cybersecurity company from Bahrain in the Middle East. Contrary to the usual way, Mirza didn’t take VC funding, didn’t launch a point product, and didn’t immediately try to sell in Europe and North America. Find out why he took this different approach and how it is working.
Listen to his episode to hear about:
- Mirza’s multi-capability approach
- How he differentiates IT Security, Information Security, and Cybersecurity
- Why a person called Charlie was important to the founding of CTM360
Resources:
Contact Arsalan Iqbal at CTM 360 by email: arsalan@ctm360.com
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Connect with me:
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The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.
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