Episode Details
Back to Episodes
SEO's Impact on Brand -- Geoff Atkinson // Huckabuy
Episode 961
Published 3 years, 2 months ago
Description
Geoff Atkinson, Founder and CEO of Huckabuy, talks about technical SEO and the strategy behind it. SEO has traditionally been viewed as a performance marketing channel, focused on driving direct sales and conversions. Instead of solely relying on traditional marketing channels like TV and social media, it's becoming increasingly important to consider SEO as a brand channel, influencing brand awareness, perceptions, and loyalty through strong search rankings. Today, Geoff discusses how SEO impacts your brand. Show Notes
Connect With:
- Geoff Atkinson: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.