Episode Details
Back to Episodes505: Rebranding On a Budget with Joe Sparatta
Published 8 years, 1 month ago
Description
A native of the garden state of New Jersey, Joe was born into a family of chefs, and took up the craft at an early age. Before moving to Virginia Sparatta spent approximately 10 years working in some of NJ and NY's finest kitchens. Once In VA Sparatta helped restaurateurs Paul Keevil, Chef Jason Alley & Michele Jones in opening their acclaimed Pasture. in 2012 Sparatta Broke off on his own to open Heritage restaurant, which was followed by Sparatta's 2nd restaurant, Southbound a few years later. Accolades and awards have been rolling in for both restaurants every since.
Show notes… Favorite Success Quote or Mantra:
"Focus on making people happy."
In this episode, we discuss:- It was not until he began working at The Ryland Inn under Chef Craig Shelton that he truly found his passion.
- His mentor, Craig taught him the importance of the science in cooking- had him and the staff read about the science in cooking, why things happen the way they do, why food reacts the way they do, and why things taste the way they do.
- What Joe really learned is how to survive, and how to get through a shift where the stress and stakes were super high.
- Joe received additional training with Chefs David Bouley, Eric Ripert, and Michael Laiskonis in New York City before joining Chef Scott Anderson to open elements in Princeton, NJ.
- While Sous Chef and Pastry Chef at elements, Joe managed a team that received top ratings from local and New York press, garnered publication in Art Culinaire, and earned a spot in the top 20 "most important restaurants" in America by the Opinionated About Dining Guide.
- The growth that happened in his career with his move from NY area to Richmond, VA.
- Putting in a massive amount of time in previous restaurants working for free or minimum wage to gain experience so that he was sought out when he moved to Virginia.
- The 10,000 hour rule! Become a master of your craft.
- The opportunity to open a new restaurant in Richmond, and how he did it on a tight budget.
- Using the people in his life who knew what they were doing to save a lot of money on work in Heritage restaurant.
- The importance of brightening up and re-naming the restaurant.
- The importance of investing in your mental health.
- Joe's struggle with alcohol as a coping mechanism during an incredibly stressful year of opening a restaurant, buying a house and having his first child.
- His involvement in the community withBen's Friends.
- How much more present and focused he is since being sober.
Today's Sponsor Knowledge bombs
- Which "it factor" habit, trait, or characteristic you believe most contributes to your success?
- Making people happy
- What is your biggest weakness?
- Lack of time
- What's one question you ask or thing you look for during an interview?
- Good eye contact and a good hand shake.
- What's a current challenge? How are you dealing with it?
- Having enough time for my famil