Episode Details

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and 6k B&A Photos and Just for Men.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "6k B&A Photos, plus Just for Men — with Sam Lam, MD".

One of the biggest complaints I hear is the reluctance of patients to share their B/A photos.

I used to believe that too. Until I met surgeons who have thousands of B/A photos of their patients on their website, on their social media and on Ipads in their office.

How is that possible?

Why can one practice collect thousands and others can't?

In this week's Beauty and the Biz Podcast, I let Dr. Sam Lam answer that question for us.

Dr. Lam is a facial plastic surgeon with 20 years of experience in private practice in Plano, TX. He focuses on face and hair transplantation, and still manages to collect lots of social proof from his happy patients, willing to share.

Here are other topics we talked about:

• How to grow a "Just for Men" component to your cosmetic practice
• How he grew his own 600-video library and use it to market his services
• How his building differentiates him from his competitors (gorgeous)

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that's going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

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