Episode Details

We've always been taught that when we post on social media there NEEDS to be a STRONG CTA (call to action) on every single post.

While there's nothing wrong with CTA's, social media has changed in a big way over the years.  

(Listen to Episode 339 - How Social Has Changed in 2023 for more details on this)

On this week's episode, I'll show you a different way to think about the content you are creating on social media.

Sell LESS in your CONTENT, more in your CONVERSATIONS. 

I'll discuss about why you should sell less in your content and the impact of shifting to transformational selling in your business. 

Listen to Learn

00:27 - Why sell less in your content, more in your conversations 

02:32 - Student Shoutout of the Week

03:23 - #1 - Make your content and offer LESS VALUABLE

05:53 - #2 - It makes people TRUST YOU LESS

07:32 - The impact of shifting to transformational selling

10:43 - How is your actual business?

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