Episode Details
Back to Episodes
How Pringles used rhyme to become America’s top chip
Season 1
Episode 7
Published 3 years, 4 months ago
Description
From their iconic tube shape to the innovative stackable shape, Pringles chips
have been a snacking staple in homes across America for decades. But what
is the driving force behind its success? The answer lies within behavioral
science – find out how they've employed behavioral science tactics in their
catchy slogan that keep us reaching into those classic red canisters.