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Understanding your Consumers Using Research Technology -- Kumar Doshi // Lucid
Episode 1511
Published 3 years, 1 month ago
Description
Senior VP of marketing at Lucid, Kumar Doshi, continues the conversation about the technology behind market research. Many times, people who want to answer your survey are not necessarily your customers. So to ensure data integrity, you need to be able to narrow down respondents. Today, Kumar discusses how you can understand your consumers using research technology. Show Notes
Connect With:
- Kumar Doshi: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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