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Episode 58: Fun, Bold, Vegan and Cruelty-Free: How I Scream Nails Successfully Moved from a Service Business to Build An Online Product-Based Business
Description
Listen to today’s interview as Fiona talks to Celia Cecchi, founder and director of I Scream Nails - an Australian made vegan, cruelty free, high quality nail polish about how her interest in nail art led to starting a successful product-based business that expanded quickly to the US.
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Topics discussed in this episode:
Introduction
Catching Up
Coming up with I Scream Nails
Growing the business
The testing process
Obstacles in manufacturing locally
On having the final say
Celia's upbringing
On starting as a pop up
Managing people
Owning the business with your partner
On doubting self in managing the business
Social media coverage for the brand
Connecting with the audience through social media
Process of onboarding
Mantras during hard times
Changing anything for the business
Tech tool recommendations
Most proud moment in running the business
Connecting with Celia
Conclusion
Connecting with I Scream Nails
US Store: www.iscreamnails.com
Au Store: www.iscreamnails.com.au
Email: info@iscreamnails.com.au
Instagram: https://www.instagram.com/iscreamnails/
Facebook: https://www.facebook.com/iscreamnails
Twitter: https://twitter.com/iscreamnails
Youtube: https://www.youtube.com/channel/UC7cjpyNjPsla_DtKcRSW80w
Pinterest: https://www.pinterest.com/iscreamnails/
Tumblr: https://iscreamnails.tumblr.com/
Episode transcript:
For a full transcript, please visit mydailybusiness.com/podcast/58
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