Episode 56
Amrita Mathur is VP Marketing at Superside. Superside is a B2B SaaS company that provides a design subscription service for marketing and creative teams. We talk about how Superside went from $0 to $30M ARR in three years, marketing strategy, when to exploit vs. when to explore, marketing team structure, where to find efficiencies in marketing, how constraints can act as foundations for your entire go-to-market effort, the cost of missing out, making smarter marketing bets and more.
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00:00.58
dgmg
Ah, will you tell me your name and tell me what you had for breakfast today.
00:04.48
Amrita
Oh my gosh. This is how you start on your podcast I had a little bit of Chi and that's it. That's I'm not a breakfast person to be honest.
00:16.73
dgmg
I go back and forth sometimes I am and then sometimes I think it is nice to kind of let it ride until 11 or or 12 I don't but but then sometimes I wake up and I'm like hungry and I gotta eat right now.
00:27.85
Amrita
Yeah, no I get it the whole intermittent fasting thing. You know people are talking about it these days like a lot and I'm just like but I've literally been doing that my whole life like I just don't eat until like noon or one that's just how.
00:41.35
dgmg
Yeah, it's it's funny how that happens like a trend happens and then people are like wait. This is a trend I've just been doing this thing my my whole life I did I I did it more just like out of convenience like ah like ah I just found when I was living in Boston and like going into the office and.
00:46.54
Amrita
Yes.
00:58.10
dgmg
Process of just like having to get breakfast every morning and I think a lot of there's a lot of like health nutritional advice that' like you got to eat breakfast. You got to eat breakfast. But I think you can get the same amount of meals and just later in the day and then you don't have it. It is a little bit freeing and I have your whole schedule be structured around like I got to eat or I'm going to pass out right now.
01:13.36
Amrita
Yeah, yeah, and then and the newest is that not only do you got to eat breakfast but you have to get thirty grams of protein just j
Published on 2 years, 10 months ago
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