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Attribution: Is GA4 all you need? with Jill Quick
Episode 138
Published 2 years, 11 months ago
Description
Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?
In this episode we discuss:
- Why attribution doesn’t need to be so complicated
- Being clear on who you are presenting the data to
- Why User Acquisition and Traffic Acquisition are key reports to monitor
- Having the right analytics in place to ensure that the data coming through is correct
- Getting ready for BigQuery and the future of your raw data
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**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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