Episode Details
Back to EpisodesJonah Goodhart thinks the ad business needs a complete do-over on measurement - and AI will lead the way
Season 4
Episode 26
Published 3 years, 1 month ago
Description
The ad tech pioneer and Moat founder spoke about why he thinks attention and quality scores matter far more to brands than finding a new ad currency. Goodhart spoke to Next in Marketing about his latest investments in metrics startups, and how he sees digital ad creative as the next frontier for innovation.
Guest: Jonah Goodhart
Host: Mike Shields