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DEEP DIVE: Community Performance Marketing: Taking Web3 Growth to the Next Level | #147
Description
Community provides so much value to a business so we teamed up with our friend TPan, an expert in growth marketing and community development, to discuss community performance marketing.π€ HELP US GROW π€ Subscribe to the Web3 Academy Podcast
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Guiding entrepreneurs, businesses and creators into web3. Together weβre exploring how to use NFTs, Crypto and Web3 to create thriving communities and build sustainable business models.
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βοΈ AUTHOR INFO βοΈ
Name: TPan
Twitter: @TPan_Web3 - https://twitter.com/TPan_Web3
π SPONSORS π
Kazm:Β The all-in-one tool for building a thriving web3 community
Lens Protocol: It's time to switch to web3 social with Lens
β± TIME POINTS β±
00:00 - Intro
03:53 - Community performance marketing with TPan
04:42 - Where is community now?
07:13 - Community growth + upskilling community roles
13:00 - Best in-class community growth
18:09 - Tools for automation and measurement
20:16 - Community as a business function
22:59 - Arguments against community growth
26:48 - Final thoughts