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Why CRM, DSP, & Automation is only 75-80% Effective -- Quimby Melton // Confection
Episode 1503
Published 3 years, 2 months ago
Description
Confection’s CEO and Co-Founder, Quimby Melton looks into the effectiveness of CRM, DSPs, and automation. Companies will need to heavily rely on first-party data going forward. And this means the quality and accuracy of that data is just as important as the data itself. Quimby takes a closer look at why CRM, DSPs, and automation are only 75-80% effective. Show Notes
Connect With:
- Quimby Melton: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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