Episode 34
Album 2 Track 8 – Vasu Jakkal, current CMO and EVP of Marketing at FireEye, Inc. previously marketing and engineering at Brocade, LSI and Intel. Hey Brand Nerds! We have a Trekkie in the house who has now beamed up as a star marketer in Silicon Valley! Growing up in India, Vasu watched Star Trek as a nine year old and this was the seed of someone who has become a special marketing leader. What a fun and entertaining show that is filled with abundance of all kinds! Please enjoy this track and the “Jewels” that are flowing! Here are some of the many highlights: • Marketing is winning hearts and minds (Amul Butter) and emanates from the Limbic region of the brain (make decisions with emotion, use data to rationalize it) • Three key components of marketing: 1. Win hearts and minds 2. Understand motivations, really know what makes them tick 3. Help them fulfill their dreams • Marketing North Stars… 1. Lead with strategy, 2. Tell magical stories, 3. Create immersive experiences • When managing people, encourage people to provide differing opinions or points of view and create a culture where they are safe • H2H Marketing- Human to Human! • B2B and B2C marketing has the same process but different journey/cycles • B2B marketing has to change from just being feature centric to be the magical story tellers and brand builders of their company • “Help someone dream more, be more, help create a movement of unity” • “Diversity is like asking someone to come to a party, inclusion is like asking them to dance” And so many more we couldn’t fit them all here but is a fantastic listen! vasujakkal #marketing #branding #fireeye #thecmoclub #abundance #amulbutter
Published on 5 years, 9 months ago
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