Episode Details

Hey Brand Nerds! We have a surfer dude who doubles as a marketing maven!!. What a fun ride with Ken who shares many fun stories throughout his career from writing copy for the California Lottery, to his ill-fated Hamburger Helper campaign and into cultural relevance for Yum in the many different countries they serve. Oh and lots to learn including these highlights: • RED- Relevant, Ease and Distinctive • Always know your culture • Selling the dream of the dream • Learning from brilliant peers such as MIT Building 23 • Don’t get cocky marketers, be humble and don’t argue with consumers! • Fight against the cultural norm at your own peril, better to work WITH culture • Lot of snake oil in MarTech…. Be careful of the creepy factor… • Gen Z- craving comfort #kenmuench #marketing #branding #yum #tacobell #kfc #pizzahut #minniebellssoulfood #daeho #elgarage