Episode Details

Here's what we're talking about in this episode:

• Debra's first steps into boutique fitness and how her passion for the industry started 
  
  
• What happened when her passion evolved into her profession 
  
  
• The lesson Debra learned on false starts for clients and the way that led to her launching Row House
  
  
• How to approach digging deep into your client avatar and setting the stage for a strong brand 
  
  
• Some of the biggest things Debra has learned since she started her very first studio 
  
  
• Why she chose franchising as the path for her business with so many different options available 
  
  
• Deb's tips to help you get into the minds of your consumer 
  
  
• Her thoughts on embracing all users or sub-avatars
  
  
• A prediction on what is to come for our industry in 2023

LINKS:

• https://www.linkedin.com/in/debrastrougo/
  
  
• https://www.therowhouse.com/
  
  
• https://connectedhealthandfitness.com/