Podcast Episode Details

#54: AI Content - with Meghan Anderson, VP Marketing at Jasper

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Episode 54

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Meghan Anderson is VP of Marketing at Jasper. Jasper is an AI Content Platform that helps creators break through writer's block, create original illustrations, and adapt content for different formats, languages and tone. Meghan leads a talented team of marketers overseeing all of acquisition, customer marketing, field and product marketing, community, brand and creative. Prior to Jasper, Meghan served as CMO at the Wanderlust group and was VP of Marketing at HubSpot for nearly a decade.

In this episode Meghan and Dave talk about:

- How an accidental phone call led to her joining Jasper 
- What's going on at Jasper today
- Innovative ways she's seeing marketing teams use Jasper

- The difference between ChatGPT and Jasper

- Building her team and the marketing team structure at Jasper
- How company strategy impacts marketing team structure

- And more; this was a fun conversation :)

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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier.

This episode is brought to you by Jasper. Jasper is the AI Content Generator that helps you and your team break through creative blocks to create amazing, original content 10X faster. Learn more + start using AI to create content for free at jasper.ai

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. 

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

• Frustrated by clunky email builders? You need Knak.
• Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
• Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything take

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Published on 2 years, 10 months ago