Episode Details

"Send us a message!"

We're covering some topics in this episode, including expanding your business and customer service.

We talk about expansion because it's a very tempting option for many but a wrong choice for most.  If your goal is to expand in any capacity, you must have a solid foundation, including your business plan, mission, vision, core principles, and more.

Some options for expanding:

• Franchising: This is when someone pays a royalty to use your business name, model, systems, etc. Not super common in the hair industry, but we touch on it briefly.
• Multiple locations: This is when you open another copy of your business in another location.
• Expanding in your current location: Knocking down a wall, taking over another unit, etc.

Challenges you'll need to consider when expanding:

• Your systems need to be perfected
• Hiring, training, and managing
• Increasing revenue to cover increased costs
• Marketing and advertising
• Financial management
• Increased risk

Keep in mind; Bigger is not always better.  In most cases, it's worse.

Customer service 

• Relationship building and nurturing 
• Dealing with difficult customers
• Communication 
• Follow up
• Measuring and tracking

Links and Stuff:
Our Newsletter
Mentoring Inquiries

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