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Game Industry M&A: Chris Petrovic (ex-Zynga SVP) on Keys to Success! Who's Next?
Description
Chris Petrovic joined Zynga as SVP and Head of Corporate Strategy, M&A, and Business Development all the way back in March of 2016 when Zynga stock was $1.88.
Since Chris joined, basically ALL of Zynga's growth has come through mergers & acquisitions and helped drive increased share value to today's price of ~$8.70.
During his time at Zynga, Chris oversaw the acquisitions of: PuzzleSocial, Harpan, Gram Games, Small Giant, Peak Games and most recently Rollic Games.
Prior to Chris' involvement, Zynga had not been so successful at M&A.
- What were the changes made at Zynga to help increase success?
- What are key lessons learned and keys to success?
- What should game companies look for when doing acquisitions?
Speakers:
- Host: Joe Kim, CEO of LILA Games
- Host: Eric Kress, Principal of Gossamer Consulting
- Chris Petrovic, former SVP and Head of Corporate Strategy, M&A, and Business Development, Zynga