Episode Details

"Send us a message!"

In this episode, we're chatting about several topics that surround building a clientele and marketing to your PERFECT clients.

State of Mind

• It's important to believe in yourself and your offerings - if you don't buy in, no one else will. This includes your pricing.
• Have a positive mindset when it comes to your pricing and work.

Understanding Your Clients

• Think about things from the client's perspective
• Clients don't care about your certifications; they care about you being the best solution to their problems.

Marketing Strategies

• Utilize social media, BUT it's critical to think outside of the box!
• Want to stand out? Consider launching a podcast or blog.
• You must stand out on social media.
• Demonstrating your business's strategic differences can help attract the right clients.

Social Proof and Reviews

• Reviews and social proof can help attract new clients.
• Your reviews don't have to include only 5 stars; remember, you're not trying to be for everyone; you're trying to find your perfect clients.

Online Booking and Digital Marketing

• Making the booking process as frictionless as possible will increase your bookings. Fact. People want simplicity.
• Your website needs to have clear contact information, online booking, and consistent branding.

Client Experience

• Focus on and evaluate your client experience.
• Retention is huge for building business, and keeping current clients happy will lead to more referrals. Those referrals will likely be similar to those sending them.

Follow-Up and Referrals

• Following up with clients will make them feel special.
• When was the last time you reached out post-appointment to let a client know you appreciate them?

Reach out if you'd like to talk about how we may be able to help your business grow!

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