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Charge a Lot, Give a Lot — with Ryan Neinstein, MD
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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how to charge a lot / give a lot.
I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "Charge a Lot, Give a Lot — with Ryan Neinstein, MD".
How do you charge up to $75K for a tummy tuck?
That's what I asked this week's Beauty and the Biz Podcast (link) guest Dr. Ryan Neinstein.
He's a plastic surgeon in private practice in NYC, in a gorgeous 6K square foot office above the iconic Bergdorf Goodman store with views overlooking Central Park.
Dr. Neinstein's answer…."We charge a lot. We give a lot."
He went on to explain his hyper focus on the patient experience and aftercare that his patients gladly pay extra for.
He walks his talk by employing 30 full-time staff who assist him in surgery, offer concierge services, drop off garments, pick up prescriptions, visit post-op patients and anything else that makes patients feel special and cared for.
His entire team thinks "relational" vs "transactional" and he gave lots of great tips for developing a practice culture that is fun, inspiring and profitable.
We also talked about HOW:
- His marketing efforts keep 3 plastic surgeons busy
- What he focuses on that allows him to charge more
- How he "rules but not reigns"
Dr. Neinstein shared his pearls and philosophy with good takeaways.
Visit Dr. Neinstein's WebsiteP.S. If you are NOT getting the consultation conversions you want, there's something your coordinator doesn't know. I'll train her to be a converting rock-star within weeks.
Enjoy!
Catherine Maley, MBA
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Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the B