Episode Details

Corporations have been adopting digital technologies to transform nearly every department, but Sales has been slow to incorporate AI and automaton. Michael Marchuk talks with Chad Burmeister, CEO of ScaleX.ai who is changing the way the sales process works by applying AI and automation to create a more effective sales force.

Here’s what we talked with Chad about:

• Targeting the “right” people using AI to provide a personalized message that resonates with them.
• Reviewing the inside sales function in light of the COVID pandemic
• Creating messaging that resonates with people’s personality using AI for a more personalized feel
• How to prepare sales teams to accept this new way of interacting with AI-generated content and processes

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