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Buying a $3m Course Business (Whose Founder is the Face)
Published 3 years, 8 months ago
Description
Online course businesses have dazzling margins but a key weakness. Dom Wells explains how to acquire one & make it work.
Topics from the interview with Dom:
- Opportunity for acquisition entrepreneurs to buy a course business
- What to look for when acquiring a course
- The role a course founder's personal story plays
- How to ease the founder's face out of the brand
- Why faces of successful students of the course are actually more valuable
- How courses can charge so much ($500 and more)
- Buying underperforming Udemy courses
- Importance of marketing funnels to a course business
- Ongoing development costs of a course (vs. SaaS)
Links & how to contact Dom:
- Proofread Anywhere
- More backstory on Proofread Anywhere: How I Built A $200K/Month Business Selling Proofreading Courses
- Udemy
- @DomWellsOnfolio
- Onfolio
Register for a live gathering of SMB, Micro-PE, and ETA owners, operators and investors:
Learn more about Walker Deibel's done-with-you buy-side advisory:
Connect with Acquiring Minds:
- See past + future interviews on the YouTube channel
- Connect with host Will Smith on LinkedIn
- Follow Will on Twitter