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Finding Contextual Opportunities to Maximize Growth with Erin McCallion, Chief Marketing Officer at GumGum
Description
With third party data tracking on the decline, contextual targeting is on the rise. According to Statista, between 2020 and 2027, contextual advertising spending is expected to grow 13.3 percent annually.
Kicking of 2023 with a brand new episode of our Life in Digital Podcast: The US Edition, Dan Bolter is joined by Erin McCallion, Chief Marketing Officer at GumGum, to discuss the trajectory of her marketing career and the importance of finding contextual opportunities with a cookie-less future fast approaching…
“It’s happening and it’s important that brands and agencies are making these pivots.”
Erin's profile: www.linkedin.com/in/erinkmccallion
GumGum: gumgum.com
The US Edition is hosted each month by Sphere's VP, North America, Dan Bolter.
Sphere Digital, are specialists in placing marketing, sales, analytics, product & creative talent globally
Catch up on all previous episodes via our new website! https://www.spheredigitalrecruitment.com/category-page/life-in-digital-podcast/
www.spheredigitalrecruitment.com