Episode Details
Back to EpisodesThe Marketing Tactics of LeBron James’ Sports Nutrition Company
Episode 303
Published 5 years, 7 months ago
Description
In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space.
Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity
Tune in to learn
- How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint
- How they decide what kind of information should be and should not be present on each page of their website
- What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger