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Back to EpisodesOffsetting Your Overhead — with Jason Pozner, MD
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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and offsetting your overhead.
I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "Offsetting Your Overhead — with Jason Pozner, MD".
It's common for surgeons to take out a huge loan and do a build out of their dream practice but then the bills to pay for all of it start coming in.
They quickly notice when the OR is idle and the exam rooms are empty, that's costing them money.
It's an uncomfortable feeling. Should they bring on another surgeon to help cover the costs? Should they hire a nurse injector to bring in more revenues? Should they get more creative?
In this Beauty and the Biz Podcast episode, I interviewed Dr. Jason Pozner, a board certified plastic surgery with 30 years experience of learning and training on the world's most advanced plastic surgery procedures, laser treatments and skin rejuvenation treatments.
Dr. Pozner is the founder of Sanctuary Plastic Surgery and co-owner of Sanctuary Medical Aesthetic Center in Boca Raton, FL.
He has experienced all the above scenarios. From expanding to almost going bankrupt to bringing in others to help (some good, some horrendous) and he finally found a balance that works.
Dr. Pozner dropped so many pearls, you want to hear this.
Visit Dr. Pozner's WebsiteP.S. If you want better results from your advertising efforts, the solution is to fix your lead gen process. Watch this video…..
Enjoy!
Catherine Maley, MBA
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Catherine Maley, MBA:
Everybody that's going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly
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