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How to Drive More Sales by Writing Content for REAL Customers with Will Shultz
Description
We’ve been told for years that creating an “ideal customer avatar” is the best way to understand your audience. But the truth is that’s just guessing on your part. Do you know how you actually get to understand your customers? Have customers! Talk to them, and then write content for them. That’s what Will Shultz recommends. And as a Sales and Marketing coach, he knows a thing or two.
Top Takeaways:
- You need someone in-house to make your content. That’s how you’ll create great content that shows a deep understanding of your customer and their journey.
- If you’re having trouble coming up with content, take what you’re creating for a specific client and generalize it. That way, you’ve written for someone. Chances are there are similar folks out there.
- Don’t worry about giving too much away for free. You differentiate yourself by becoming trusted and valued. You do that by showing people you deeply understand their problems.
Show Notes:
Sponsored by: Paid Memberships Pro | Ahrefs | LearnDash
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Streamlined Solopreneur helps overwhelmed solo business owners go from overwhelmed to having their time back.
Each week, Joe Casabona shares one practical idea — a system, tool, or strategy to help you get your time back without selling your soul to AI...and run your business without sacrificing the rest of your life, or your health.
Looking for a place to start? Take the Solo Systems Starter Quiz. 60 seconds, 8 questions, and I will tell you what system you should build first, and exactly how to build it. https://streamlined.fm/quiz
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