Episode Details

Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year.

With 10% of the world’s carbon footprint coming from clothing, Boden has taken huge steps to become carbon neutral on Scope 1 and 2 – a term he explains in the episode.

We also discuss

• the power of building a system for Recommend a Friend, which has contributed to 25% of their customers,
• how their biggest eCommerce market is in the USA,
• and how Ben operates by keeping things simple.

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