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CDPs and the Lack of Data in Africa -- Oti Ukubeyinje // Terragon Limited

CDPs and the Lack of Data in Africa -- Oti Ukubeyinje // Terragon Limited

Episode 1482 Published 3 years, 2 months ago
Description

Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data. So how can you effectively target in a marketplace that’s lacking in data? Today, Oti talks about CDPs and the lack of data in Africa. Show Notes

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