Episode Details

On this podcast, Brad Hairston talks with John Rossman, Digital and Innovation Advisor and Author, who explains how and why company leaders need to take a closer look at their most significant strategic initiatives.

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Here’s what we talked with John about:

* The definition of “big bet initiative”

* The success rate of big bet initiatives

* Key reasons big bet initiatives fail and a recommended approach to turning the tide

* The value of “proof points”

* A radical way to change the reporting on big bet initiatives

* A real-life example of pressure testing a big bet initiative

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