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#15_ Cutting Edge Cannabis Consumer Data From NXTeck
Description
Because the cannabis industry is so new, little consumer data is available that can be used for digital advertising. And programmatic advertising is expensive to use if you don't have the data to back it up.
Today we will meet the team behind NXTeck. They claim to have the largest cannabis consumer database available in partnership with New Frontier Data.
NXTeck just released a way to track when someone clicks on a digital ad and consequently visits a dispensary to make a purchase. They can track a mobile device when it enters a dispensary and how long they stay.
Finally, a method for marketers to justify and track digital ad campaigns!
Let's meet the team behind NXTeck, Toby Harwood, and Max Moore.
https://newfrontierdata.com/nxteck/
(Toby Harwood) tharwood@newfrontierdata.com
(Max Moore) mmoore@newfrontierdata.com
The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.
Get in touch with pam@InnovatingCannabisPodcast.com.
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