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50_ Twenty Three Minutes With Kate Miller, CEO of Miss Grass
Description
Today we meet Kate Miller, CEO of the popular Miss Grass pre-roll brand which is now in 5 states and moving across the country as they continue to build national brand awareness.
I talk to Kate about their recent move to NJ. She tells us you need to be boots on the ground developing relationships in the store with budtenders, buyers, the community, and the end customer to build a brand successfully. She believes in-person and digital marketing needs to be part of the overall strategy to build a brand successfully.
https://missgrass.com/
https://www.linkedin.com/in/kate-miller-1352a418/
The Innovating Cannabis podcast is produced and hosted by Pam Chmiel, a freelance writer and editor for the Cannabis Industry Journal.
Get in touch with pam@InnovatingCannabisPodcast.com.
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