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Why Things Catch On: The Science of Why People Share
Episode 48
Published 13 years, 3 months ago
Description
Do you want to understand the science behind why people share? During this fascinating interview I explore these very concepts.
In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. He's also a marketing professor at the Wharton School and columnist for BusinessWeek.
Show Notes: https://www.socialmediaexaminer.com/48
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