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Why Marketers Need to Lean Into 1st-Party Data -- Chris Savage // Wistia
Episode 1475
Published 3 years, 2 months ago
Description
Chris Savage, CEO of Wistia, talks about the importance of first-party data. In recent years, there has been a significant shift in the marketing landscape, with an increased focus on the use of data to drive strategies. To navigate these changes and remain competitive, it's essential to invest in building your own content and traffic source. Today, Chris discusses why marketers need to lean into first-party data. Show Notes
Connect With:
- Chris Savage: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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