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How Scarcity Marketing Affects Consumer Behavior -- Dr. Mindy Weinstein // Market MindShift
Episode 1473
Published 3 years, 3 months ago
Description
Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very surprising that marketers are leveraging the scarcity principle to create more demand and increase revenue for their brands. Today, Mindy discusses why scarcity marketing affects consumer behavior. Show Notes
Connect With:
- Dr. Mindy Weinstein: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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