Episode Details

In this episode, Barbara discusses:

Why it is important to pinpoint your contact marketing goal before you create your content?
How to analyze the effectiveness of your marketing campaigns?
How can you strengthen your online visibility and grow your medical practice?

Key Takeaways:

“The most effective content marketing strategy is to identify problems that your audience is struggling with and provide solutions” – Dr. Barbara Hales

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Email:   Barbara@barbarahalesmd.com

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:

Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (129)

Dr. Barbara Hales: Happy and healthy new year to everyone.

This is Dr. Barbara Hales, your host for Marketing Tips for Doctors. Now that the new year has started, it’s time to start thinking of marketing strategies before we wind up halfway through 2023. Perhaps in the past, you considered relying on referrals from the insurance carriers that you participate in and a few colleagues that you were with.

However, if you consider converting part of your practice over to a concierge model or having side services and products, it will be crucial to let people know about them before doing anything. Sit down, relax, take a few breaths, and have a cup of tea.

Who is Your Target Market?

Dr. Barbara Hales: Lock in who you are trying to attract. This is your target market. You’ll be the consumer of your services and products. Who will be the consumer of your services and products? Pinpoint your contact marketing goal before you create your content. Figure out what your goals are and make a list of the keywords that you want to incorporate into the content. Consider how you will analyze the effectiveness of your marketing campaigns.
Parameters may be new subscribers, new patients, traffic to your website, number of podcast downloads, video views, social media shares, and engagement amongst many others. For most, getting more readers to your blog or digital newsletter and progressing to become email subscribers is key. You can then develop relationships with them and have them become loyal patients or clients of yours.

Your traffic goal is the number of people signing up and viewing your site. To achieve this, content promotion is necessary and can be done by mentions in social media with influencers or in other people’s blogs. The more you promote, the higher your traffic will be.
Pinpoint Your Content Marketing Goal

Dr. Barbara Hales: Before creating your content, figure out what your goals are and make a list of the keywords that you want to incorporate into the content. You have the freedom to make these choices at the beginning when they’re free, fast, and easy. Not later on when you’ve made commitments to other people and yourself.

Don’t wait till it’s something that you feel is not quite right, but you’ve already committed time and effort to. Consider how you will analyze the effectiveness parameters as mentioned, but also see what other parameters you may want. There are many advantages to marketing, such as attracting new patients, educating consumers, strengthening your brand, and increasing visibility.

Boost Your Search Engine

Dr. Barbara Hales: Boosting your search engine rank