Episode Details

In this episode, Barbara, Matt and Nick discuss:

-Why branding is important for health professionals
-What is the importance of using AdWords
-What is highly targeted messaging and why is it important

Key Takeaways:

“Break the rules and push against convention to stand out and succeed!”

Connect with Matt Reno & Nicholas Coleman:

Website: https://superkickbranding.com/
Podcast: https://thebrandoutlaw.com/
LinkedIn: https://www.linkedin.com/in/mattreno
: https://www.linkedin.com/in/nicholas-r-coleman
YouTube: https://www.youtube.com/@BrandOutlaw_Superkick

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Email:   Barbara@barbarahalesmd.com

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:

Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (128)

Dr. Barbara Hales: Welcome to another episode of marketing tips for doctors.

I’m your host, Dr. Barbara Hales.

Today we have a special treat, a duo, Matt Reno and Nick Coleman. They are co-owners of Superkick Branding, which created Brand Outlaw as a resource hub to drive the business world forward with advice, guidance, and tough love. What parent isn’t familiar with that? Through podcasts, videos, articles, and more, Brand Outlaw is the place where people at any career level in any industry can go to learn brand building with a fun, laid-back vibe.

Welcome to the show, guys.

Matt Reno: Thanks for having us, great to be here.

Dr. Barbara Hales: You both look like you exude a laid-back vibe.

Nicholas Coleman: Nice. Yeah, that’s what we go for.

Matt Reno: Yeah, absolutely. The best way to be creative is to have a relaxed mindset. So it helps us with problem-solving because it is a big part of how we go about helping our clients and just going about, sparking the creativity inside us.

Dr. Barbara Hales: Yeah, that and a lot of fun.

Nicholas Coleman: Yeah, we enjoy what we do. We want other people to enjoy this too.

Dr. Barbara Hales: Good. Now, you mentioned that you’re involved in podcasts. Are you talking about the podcasts you create for your clients or your own podcasts?

Nicholas Coleman: We have our own podcast, Brand Outlaw. So, no, we’re not in the business of creating podcasts for others. But we have our own, where people can listen to interviews with business leaders from all kinds of industries, hear success stories, hear the struggles that people went through to get to the top, and try to take some advice from them. And then we also have other episodes where it’s just Nick and I discussing different topics and breaking down some news or other items in the world of branding, business marketing, and what have you. So it’s fun, but there’s always some takeaway that you can apply to your own business.

Dr. Barbara Hales: So how did you come up with the name that you have now? Brand Outlaw, how did that come to be?