Talking Points

• Hire Team to build the business bigger
• Spending Investment Money:
• 20K to App right Away
• Pressure of building the app & the release date
• Why Rides
• BWR (1st Drop Bar Race) - inspired for focusing on the endurance side of the sport.
• Running Out of Money
• Scaling Down The Team, but still paying additional month
• Stopping The Podcast
• Instagram Blowing Up
• Brand Partnerships
• Double Everest
• Youtube
• Heart Of Gold (1st Gravel Race)
• CX (first time racing CX)
• Video Editing
• Trying to buy a house
• Closing Studio/Garage Build Out

What I learned?

• I’m willing to take risks
• More doesn’t mean better
• Get Comfortable with Necessary Endings
• Take Responsibility and Don’t Burn Bridges
• What are you best at?  What do you do easily that other people struggle with?  Do that thing.
• My Brand Motto Works: Start Moving Forward

2023 Strategy

• Focus on the personal side to my brand
• Show more health content around lifestyle
• Prune Biz
• No New Product Features Until The App Works Great
• Budgeting
• More Frequent Content
• Patience
• Sponsored Rider