In this episode, Andy has a discussion with Aaron Weiche, the CEO of Leadferno.com.
FREE Demo Here >>>> www.sprinklersupplystore.com/leadferno
Aaron:
What we found is text is so much easier for both the consumer and the business for a number of reasons. So that's really where things start, is you're on a website and you see that you can just ask a question, you know, gather more information, find out if they can help you by starting a text conversation.
And now you have that conversation in the app. You likely use the most on your phone and the way you communicate with a majority of your contacts in your.
INTRO:
If you are an irrigation professional, old or new who designs, installs or maintains high-end residential, commercial or municipal properties, and you want to use technology to improve your business, to get a leg up on your competition, even if you're an old school irrigator from the days of hydraulic systems, this show is for you.
Conversation:
Welcome back to another episode of the Sprinkler Nerd Show. I'm delighted to have our guest today, Aaron Waki, the c e O of Lead. Ferno Lead Ferno helps businesses to convert website traffic into leads with a web-to-text widget for two-way s m s messaging, Facebook messaging, and Google business messages all in one shared inbox.
Their goal is to help you close more leads faster. Aaron is an entrepreneur with 20 years of experience, funding and leading multiple software companies in digital marketing agencies. Prior to lead Ferno, he was the c e O of gather up scaling it to serve over 25,000 businesses. In appearing in the Inc 5,000 list, Aaron led gather up to its acquisition in 2019.
He speaks internationally on digital marketing, customer experience, conversions, and messaging. Before I officially welcome Aaron to the show, I want you to know that this chat with Aaron is not sponsored. Endorsed. It's not a sales pitch. It is like literally me just expressing my own curiosity to learn more about SMS technology, how it can help service contractors, as well as an opportunity to get inside the mind of a technology ceo.
So with that, Aaron, welcome to the Sprinkler Nerd Show. Andy, thanks so much for having me. And maybe by the time this is all over, you'll say, I endorse this, I promote this. It's wonderful. Right? That that's my goal today. Win you over . Perfect. Okay. I like the spin on that. Excellent. . So I think where I'd like to start, because.
it's not as if you and I have known each other for years and years and years. I'd like to start at the beginning and have you give us a little bit of a background on both lead Ferno and s m s messaging as a, as a technology. Yeah. Uh, let's see. To summarize my longer form history, I am just a curious, creative person and luckily in the world, this whole internet thing came along, uh, and across my peripheral in the late nineties.
And, uh, Building websites became something that I was very interested in. And if it wasn't for that, I don't know, maybe I'd be in, uh, woodworking or construction or something else where I could create and build. But instead, pixels and code, uh, became my way to build things. Um, so started a few different digital marketing agencies, building websites and SEO campaigns, and then social media.
And then got specifically into software, just seeing how much software can help businesses automate things, grow, simplify, be more efficient. And that really intrigued me. And Lead Ferno itself was kind of a culmination of this history in all of these things. Um, one, I, when I was building all kinds of websites, I really sought a solution to.
Transferring you from being a lurker on the website to a lead to that business as easy as possible. Um, we spend so much time, effort, money, all these things driving p
Published on 2 years, 1 month ago
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