Episode Details

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how to enjoy a steady stream of cosmetic patients.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today's episode is called "Enjoy a Steady Stream of Cosmetic Patients".

When I consult with cosmetic practices and ask them their top priority, it's usually they want more leads.

They are most satisfied when the phone is ringing, they have lots of internet leads for their staff to follow up on and their schedule is booked with consults.

They feel good when they are extremely busy moving from room to room with patients eager to talk about their cosmetic services.

But do they really want more "patients" or do they REALLY mean more procedures?

Here's the reality, just because you're busy doesn't mean your profitable.

If you're doing 10 consults per day but only booking 2 of them, something is off.

In regards to doing 10 consults per day but only booking 2 of them and something being off, that's not how you enjoy a steady stream of cosmetic patients. Here's what I mean…

Getting more cosmetic procedures is a 3-step approach:

1. You need to get more CALLS
2. Your receptionist needs to be able to convert these CALLS into APPOINTMENTS
3. Your coordinator needs to be able to convert these appointments into paid PROCEDURES

And although this seems to be pretty straight forward on how not to enjoy a steady stream of cosmetic patients, it's not that easy to get more calls, appointments and procedures. Here's what I mean:

1) Get more CALLS:

You probably receive a lot of emails from people claiming that they can get your phone to ring!

• Some might try to sell you "pay-per-click (PPC) advertising.

• Or, they tell you 53 things that are wrong with your website so you'll hire them to re-design it.

• Or, they tell you the "penguin / panda / zebra-safe way" to catapult your website to the top of Google through some Voodoo SEO.

Have you ever tried any of these tactics?

How did it work out?

For many surgeons these "magic bullets" to enjoy a steady stream of cosmetic patients don't seem to work, yet they are told to "give it more time" and just pour some more dollars into pay-per-click while they're waiting for organic leads.

Then there's 2) Get more booked APPOINTMENTS

Let's say you pulled the trigger and sunk a small fortune into a gorgeous new Website and you paid big bucks to get prospective patients to it. They check you out. They like what they see. They call your office to learn more. And?

What kind of experience do they have on the other end to help you enjoy a steady stream of cosmetic patients? Is it consistent with your new "look and feel" or is there a major disconnect between the high-end look of your branding and the low-end quality of their phone experience with your office?

Listen Now