Episode Details

There’s three layers of revenue for any business: New customers, owned audiences, and existing customers. Maintaining the correct balance between these three tiers is crucial to sustainable growth. This week, Taylor and Richard explain how the “layer cake” metaphor helps ecommerce businesses focus on building a foundation of predictable revenue first.

Show Notes:

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.
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