Episode Details

Does your agency align with a purpose or cause? Are you hiring diversly to bring in different viewpoints? Today's guest has a lot of experience working with non-profits, which is how she's become an expert on purpose-driven marketing and recruiting, as well as avoiding natural bias in business. She shares some of the ways she implemented purposeful branding and diverse hiring in her agency to bring positive changes and grow her agency.

Lyn Wineman is a marketing veteran with over 30 years of experience with award-winning work. Her agency Kid Glov has been recognized as one of the best places to work in Lincoln, Nebraska. They are a marketing, branding, and advertising boutique agency with about 25 employees that helps clients create exceptional brand experiences. Their name goes back to taking great care of their clients, their brands, and the people within their culture.

In this interview, we'll discuss:

• Where to start and how to execute a rebrand.
• Removing bias and diversifying your team.
• Taking on clients that align with your agency.

Sponsors and Resources

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

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Podcast Takeover!!

Get to know your Smart Agency Guest Host: Dr. Jeremy Weisz is the co-founder of Rise25, an agency that helps companies launch and run podcasts profitably. He followed Jason's podcast and eventually joined the mastermind and has been a guest on the podcast before. Today, he's helping Jason bring something new to the Smart Agency podcast audience by interviewing a special guest and bringing a new perspective to the show.

How to Rebrand and Get More Attention for Your Brand

In 12 years, Lyn's agency has helped over 100 non-profits with their brand messaging and strategy. In some cases, this entails tightening up their tagline and message, while in others it goes all the way to their logo and name. Overall, non-profits with great branding tend to do better, get more recognition, and are generally easier to find.

When it comes to rebranding your business, Lyn reminds clients that no one will ever create something that is universally loved. "It's better to be the pistachio-flavored ice cream than the vanilla ice cream that no one loves". You can accomplish more with something a small percentage likes than something 100% of people are willing to ignore.

Where to Start When Doing a Rebrand for Your Client or Your Agency

Since they work with non-profits, Lyn and her team knew their process needs to be focused and affordable. They start with a discovery session with key leaders of the non-profit. There, they talk about what makes their brand and where they see themselves in the future. This is foll