Episode Details

As avenues of consumer interactions advance, what areas should marketers focus on to evolve communication? Pepper Evans, SVP of Marketing at Optum, claims that the next advancement for marketers is to focus on the mobile experience. By improving app capabilities, companies can easily communicate with consumers to provide meaningful connections and drive revenue. Tune in to the episode to hear how Pepper invests in her employees to enhance their experiences which in turn improves customer interactions.

Tune in to learn:

• What Optum does (02:05)
• About the consumerization of healthcare (10:02)
• How to balance fast-paced environments as a marketing leader (14:10)
• About personalizing communication with customers (21:49)

Mentions:

14:03 Siegel and Gale

22:18 LuLuLemon Apparel

29:50 Moveable Ink

37:00 AYR Apparel 

Interesting quote if anyone cares: Culture moves at the pace of trust 30:20?

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