Episode Details

Let’s Face it- the more publicity, the higher the perception of this professional having higher authority or celebrity status in the field.

In this episode, Barbara and Lisa discuss:

-What are TV programs looking for with their guests?
-How building relationships in the entertainment industry helps you in the long run
-How TV production works

Key Takeaways:

“Don’t just let it be all great inspiration, take something you can put into practice and create a result from it!” – Lisa Richards.

Connect with Lisa Richards:

Website: https://www.lisasimonerichards.com/
LinkedIn: https://www.linkedin.com/in/lisasimonerichards/
Instagram: https://www.instagram.com/lisasimonerichards/
YouTube: https://www.youtube.com/channel/UCeUygB7ZeKD8SsuvaWZ2SPw
Twitter: https://twitter.com/ellerich
Facebook: https://www.facebook.com/lisasimonerichardsgetseen/

Connect with Barbara Hales:

Twitter:   @DrBarbaraHales
Facebook:   facebook.com/theMedicalStrategist
Business website: www.TheMedicalStrategist.com
Email:   Barbara@barbarahalesmd.com

YouTube: https://www.youtube.com/TheMedicalStrategist
LinkedIn: www.linkedin.com/in/barbarahales

Books:

Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (127)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors!

I’m your host, Dr. Barbara Hales. Today we are fortunate enough to have Lisa Simone Richards. So exciting!

Lisa Richards: Thank you! I’m so excited to be here!

Dr. Barbara Hales: Lisa is a publicist for doctors and health professionals who want to become regular guest experts and TV, top-rated podcasts, and other major media. After working with her, Lisa’s clients are recognized as industry thought- leaders, add an extra comma to their annual revenue—which I’m always for, and increase their “it factor” with a sold-out brand.

With brand experience, including Virgin Mobile, Staples, Crayola, and more, she gives constant expert access to the same PR strategies multi-million international companies use to scale their businesses. Her clients often get pressed on national media, including Fox, NBC, Forbes, and more, during the first 30 days of working with her.

On weekends, you can find her playing in the kitchen with her husband, petting all of the dogs in the park, and watching way too many fashion styling videos on YouTube. Well, welcome to the show, Lisa.

Lisa Richards: Like I said, thank you so much for having me, Barbara! I’m so excited to be here and chat with you this afternoon.

How it Started

Dr. Barbara Hales: So why did this come about? How did you wind up getting into the field you’re currently in?

Lisa Richards: So when in 2002—I was in my first year of undergrad at Western University in Ontario. And I had just joined a sorority and I was having lunch with a girl in her fourth year who was showing me the ropes and she was about to graduate. And she was telling me after graduation, she was going to be going to PR school. N