Episode Details

I'm pleased to have Michael Stelzner as my guest on today's show. If you don't know who Michael is… well in the words of Ron Burgundy, he's "kind of a big deal." Don't act like you're not impressed.

The Networking Party that kicks off this year's Social Media Marketing World in San Diego will happen on the deck of the USS Midway!

We'll get to Michael's interview in a few minutes, but first I want to tell you about the upcoming celebration, and a few other reasons to keep listening, such as…

• The most compressive goal-setting and tracking software I have found.
• The number 166.
• One of my NEW top Copywriting book recommedations.
• Now let's get on with it…

• Thanks to all who have left a review of the podcast in iTunes. This week I would like to thank: Kirk Bowman, Eric Dingler, "Lady J" Jevonnah Ellison.
• It looks like the one-day mastermind with me and 11 other people, where we make radical progress in your business… is on. You can get the full story here.
• Next week's show is number 100, and we will be devoting it exclusively to listener questions. I'm turning the microphone over to you.

Conferences where I will be attending and/or speaking:

• NAMS 11 February 7-9, 2014, Atlanta, GA
• Social Media Marketing World, March 26-28, 2014, San Diego, CA
• The Launch Conference, April 7-10, 2014, Orlando, FL
• JV Alert: The Perfect Game April 24-27, Denver, CO
• SCORRE Conference May 5-8, Orlando, FL

I have been experimenting with a number of different goal-setting apps, and so far the most full-featured of the bunch is GoalsOnTrack.

Things I like about GoalsOnTrack:

• It has a great little iPhone app.
• It syncs my due dates with Google Calendar.
• It's hierarchical, so it works like an outline.
• I can track my goal, the purpose that drives the goal, the start and end dates… and most importantly, the habits and action plans needed to support the goal.

I do wish they offered a native iPad app, but other than those two points I love GoalsOnTrack.

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

One of the problems I see in the world of copywriting and marketing today is a lack of original ideas. Look, folks, John Caples and David Ogilvy did not achieve their greatness by using somebody else's "swipe file". They got their breakthrough ideas by dipping into a deeper well, where they probably found ideas swimming around that grew out of reading books (you remember those, stories like Moby