Episode Details

One of the most important skills you can develop is the skill of writing persuasive copy. Copy that sells products and services.

There is a formula for writing such copy, and in today's episode, I will share it. You can start using it today..

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Tip Of The Week

Split-test your life. In direct response marketing, we test different elements of our marketing, honing on on the most effective variation. This process allows you to be constantly improve the outcomes you are achieving. It occurred to me that I could do the same in my personal life. Here are some routines and habits I am split testing in my own life:

• Doing my quiet time/"hour of power" each morning first vs. doing my most important work task first each morning.
• Exercising in the early morning hours vs. exercising in the afternoons.
• Recording my podcasts weekly vs. recording them 6 weeks in advance
• Caffeine intake vs. no caffeine intake.
• Naps each day vs. no naps each day.

The possibilities are endless. What can you split test in your personal life?

Spiritual Foundations

If you are feeling overwhelmed, stressed, overworked, and anxious – there is rest and peace for you. The Lord wants you to enter into His rest. Now, in the Kingom, everything is upside down. He who wants to be lifted up must bow down, those who want to rule must serve. and those would wish to be first must be last.

To achieve God's rest does not mean that we are inactive. It means we understand that while we may labor with God, the outcome is up to Him, not to us.

It is in vain that you rise up early and go late to rest, eating the bread of anxious toil; for he gives to his beloved sleep.

Psalm 127:2

So go ahead, and do what needs to be done – but rest. And when you have done all you can do, then stand. Leave the outcome to God.

Feature Segment: How to Write Web Copy That Sells

Here is the formula for writing web copy that sells your products and services.

• First: why it's necessary.
• People don't take any action initially.
• They don't know you, like you, or trust you.

Copy fills in the gap.

Why it's so long.

We need to answer all the objections ahead of time.

Better for us to raise and answer all the questions first.

It's time for a new paradigm.

To Sell More, P.A.S.T.O.R. Your Customers

A Five-Part Framework For Better Sales Copy

If you want to sell more of your products and services, or even simply sell more people on your ideas, you must learn the basics of the art of copywriting. But what is copywriting, really? One of my favorite definitions was given by a man named John E. Kennedy, back in 1904. Kennedy defined advertising (and copywriting) as: "salesmanship in print."

If you can write effective sales copy, you can literally write your own paycheck. There really should be no such thing as a "broke copywriter". By definition, good copywriters can create money out of thin air. So why does copy so often fail?

Copywriting Fails When You Ignore Universal Principles