Episode Details

On March 27, my friend Michael Hyatt started a firestorm with a blog post entitled, How Much Business Is Your Profanity Costing You?Â

One of the most heated debates I've witnessed online ensued. Many people offered the rationale that their profanity was either a way of bonding with their audience, or of using an NLP technique known as a "pattern interrupt" (allegedly getting immediate attention and thus making communication more effective). I think most of the discussion missed Michael's most important point.

I'm amazed that almost all of the hundreds of people who vented their opinion completely failed to see the most powerful business-based argument Michael put on the table. In today's show, I'll be Captain Obvious and show what you may have missed – plus I'll give you 5 reasons why your cussing isn't making you cool, it's costing you cash.

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Spiritual Foundations Think (and Speak) On These Things

What does the Scripture say about cussing? Well, first let's dispel a myth: the commandment that says we should not "take the Lord's name in vain" is not about cussing! However, that doesn't mean the Bible has nothing to say on this subject.

"Finally, brethren, whatever things are true, whatever things are noble, whatever things are just, whatever things are pure, whatever things are lovely, whatever things are of good report, if there is any virtue and if there is anything praiseworthyâ€"meditate on these things." (Philippians 4:8)

Then there is this instruction from the Apostle Paul:

"Let there be no filthiness nor foolish talk nor crude joking, which are out of place, but instead let there be thanksgiving." (Ephesians 5:4)

And this verse is particularly instructive:

"Let no corrupt word proceed out of your mouth, but what is good for necessary edification, that it may impart grace to the hearers." (Ephesians 4:29)

Feature Presentation:Â 5 Reasons Cussing Is Costing You Cash

On March 27, my friend Michael Hyatt started a firestorm with a blog post entitled, How Much Business Is Your Profanity Costing You? One of the most heated debates I've witnessed online ensued. Many people offered the rationale that their profanity was either a way of bonding with their audience, or of using an NLP technique known as a "pattern interrupt" (allegedly getting immediate attention and thus making communication more effective). I think most of the discussion missed Michael's most important point. In his post, Michael gave these 3 reasons to cut the cussing:

1. Profanity alienates people.
2. Profanity hurts your brand.
3. Profanity doesn't work.

But the most obvious potential loss, which most people who read the article missed, was this sentence: "I don’t always feel comfor