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Creating the Fetch Price Index -- Birk Cooper // Fetch Rewards
Episode 1457
Published 3 years, 3 months ago
Description
Birk Cooper, CMO at Fetch Rewards, looks at the efficacy of loyalty and rewards programs. During the pandemic, consumer spending was up, demand was high, supply chains were in shambles, and prices increased as a consequence. Now, we’re starting to see a shift in demand, and, with purchase behavior being ‘up for grabs’ with shoppers, the data the Fetch Index Price provides is crucial for brands looking to grab market share and change buyer behavior long-term. Today, Birk discusses creating the Fetch Price index. Show Notes
Connect With:
- Birk Cooper: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
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